Speaker Overview

Madeleine Genzsch
TEDxMannheim Speaker 2019

Social Scoring, Nudging or Inner R/Evolution? Empowering Sustainable Behavior

Have you ever thought about radically changing your career to doing something meaningful? After 15 successful years in the industry, economist and sought-after China expert Madeleine Genzsch left her career behind to tackle the global challenges of our time.

Madeleine Genzsch studied Economics with a strong focus on International Sales and Marketing and holds an Executive MBA from the German Graduate School of Management and Law (GGS) in Heilbronn. For 15 years, she developed and managed business for well-known medium-sized companies on the Asian markets. Driven by the vision of actively contributing to the transformation into a sustainable future, she left her career and initiated „Das Wandelwerk“, a grassroots initative. Currently she is doing her PhD at RWTH Aachen University. Her research is focused on incentive mechanisms to encourage sustainable behaviour in society - of course with a strong focus on approaches „Made in China“! Her expertise on Chinas sustainable development brought her to many speeches, panels and conferences. As an author, she is involved in various book projects.

We can be curious about all the creative and inspiring approaches available to conquer global challenges now!

Madeleine Genzsch | TEDxMannheim Speaker

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